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Creating Value from Coffee Cups

Mark Marich @markmarich

Canada

Sep 29, 2011

Coffee cup

After weeks of patiently waiting for the unveiling of the secret object at the center of Canada's YOU Innovate contest, CYBF announced this week that it would be a coffee cup (yes, any coffee cup).

Contestants now have to figure out a way to use a coffee cup to create as much value as possible for a chance at their share of $25,000 in cash awards and a trip to Liverpool, England, to attend the 2012 Global Entrepreneurship Congress.

The contest is sponsored by Studentawards.com and done in partnership with Canadian entrepreneur and recent Dragon’s Den success story, Diana Olsen of Balzac’s Coffee Roasters.

What can you do with the coffee cup to 'create value'? Apparently, just about anything

Fourteen regional champions in two categories (seven champions in the post-secondary category and seven in the community category) and one national champion will be chosen from across Canada through online public voting and by expert judging panels. Tournament champions are scheduled to be announced during Global Entrepreneurship Week.

“YOU Innovate Canada is an exciting and challenging way for friends, students, colleagues and others to celebrate the creativity and imagination of entrepreneurs, celebrating the true spirit of Global Entrepreneurship Week,” says Vivian Prokop, chief executive officer of the Canadian Youth Business Foundation. “As official hosts of Global Entrepreneurship Week Canada through 2012, we at CYBF are thrilled to offer this tournament as part of the global efforts to celebrate the outstanding contribution of entrepreneurs creating jobs and wealth around the world.”

At the centre of YOU Innovate Canada is the notion that the spark of a great business idea comes from looking at an ordinary thing in an extraordinary way. In the spirit of Global Entrepreneurship Week, the tournament will challenge Canadians to think like entrepreneurs and will hopefully inspire them to consider entrepreneurship as an exciting and rewarding career choice.

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[Photo credit: Michael Dales]

tags: Canada, CYBF, Dragons Den