Rwanda Aims to Double Its Reach During GEW 2012
Mark Marich @markmarich
Apr 20, 2012
After a successful inaugural campaign in 2011 where more than 12,000 people were engaged over seven days, Global Entrepreneurship Week is seeking to double its impact in Rwanda in 2012. This annual celebration is the largest entrepreneurial movement in the world, involving 123 countries, 24,000 partners, and 7.5 million people, and will take place from November 12-18th of this year.
In Rwanda, the national host of Global Entrepreneurship Week, the Babson-Rwanda Entrepreneurship Center (BREC), hopes that at least 40 local partners will organize more than 50 activities across the country, reaching 25,000 people.
“We have set ambitious targets for our second year, but based on the success of 2011 and the trajectory that has been established, we are confident we can achieve these results,” said Benjamin Cox, Country Director at BREC.
Cox stressed that local partners are the most crucial component to the campaign’s success, as these are the people and organizations that plan the different events and activities to take place during the week. Last year, local partners included the Rwanda Development Board (RDB), the American Embassy, and numerous youth groups and NGOs. RDB alone attracted more than 10,000 people to their national entrepreneurship awareness campaign. Outreach is currently underway to enlist local partners in addition to sponsors, advisers, and champion entrepreneurs.